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Textbook:
Chapter Code: MEC08
Pages : 214;
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Each organization functions according to the culture of the society in which it functions. Culture is the sum total of values, beliefs, behaviors, customs, and attitudes that differentiate one society from another. The elements of culture include values and attitudes, religion, communication, language, and society. All these elements interact with each other and cause an impact on the environment in which a business organization functions. |
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All these elements have to be thoroughly understood before entering new markets. The culture of the country influences the culture at the workplace. Hofstede's cultural dimensions help in understanding the various dimensions under which culture can be classified. They are power distance, individualism vs collectivism, masculinity vs femininity, uncertainty avoidance, individual vs collectivism and finally, long term orientation.
Communication is an important part of any business. Especially in international business, any mistake in communication will prove costly for a firm. Firms have to be careful when negotiating business deals and using non-verbal communication. The various forms of non-verbal communication are kinesics, proxemics, appearance, posture, eye contact, paralanguage, and symbolism. Any person who has to work in a multi-cultural business environment should attain cultural fluency, which is the ability to perform like a person of the native culture.
Understanding Different Cultures
Power Distance
Masculinity vs. Femininity
Uncertainty Avoidance
Individualism vs. Collectivism
Long-term Orientation
Need for Multi-cultural Communication Skills
Non-verbal Communication
Being Sensitive to Different Cultures while Communicating
Common Mistakes Committed in Cross-cultural
Communication
Selecting a Topic of Conversation
Silence during a Conversation
Interruption during Conversation
Humor in Conversation
Structure of the Message
Enhancing Multi-cultural Communication Skills
Objective
Style of Communication
Integrity
Message
Language Barriers
Cultural Fluency
Developing Cultural Fluency
